DaVinci Roofscapes® Sales Increase in 2011

Polymer Roofing Manufacturer Sees Long-Term Success with Bellaforté

KANSAS CITY, KAN. - Despite a challenging housing economy, DaVinci Roofscapes®, the color leader in the polymer roofing industry, anticipates strong sales growth in 2011, thanks in large part to the success of its patented snap-fit Bellaforté® product line.

"We expect Bellaforté sales to grow at least six-fold on a year-over-year basis in 2011 compared to 2010," says Ray Rosewall, president and CEO of DaVinci Roofscapes. "Roofing contractors have embraced this product for its world-class look, industry-leading ratings and performance. All this is available in affordable Bellaforté products at an unheard of price for polymer roofing tiles. We hear time-after-time from roofers that Bellaforté makes elegance affordable."

Introduced to the marketplace in 2010, Bellaforté tiles use twenty percent less material than traditional synthetic and natural slate shingles, saving resources and reducing the tile weight. Backed by a 50-year limited warranty, the snap-fit, self-locating Bellaforté slate roofing tiles feature an integrated rain gutter, leading edge tab and rain dam, making for fast and easy jobsite installation. The tiles resist insects, fungus, algae, mold, cracking, fading and curling.

Looking Towards 2012

As the company prepares to enter 2012, Rosewall anticipates the continued acceleration of sales at DaVinci. "Our success has been built on providing products that offer unsurpassed aesthetics, quality and performance to discerning customers who appreciate the value of our roofing tiles," says Rosewall. "As the polymer roofing category grows, distributors and contractors are becoming more educated and appreciative of the benefits of polymer slate and shake roofing tiles. We believe most of our sales next year will continue to come from remodel and reroof projects, but as the new construction markets recover in the future we expect our ratio of new to reroof projects to return to historical norms.

"The steps we took in 2011 to expand our color palette, and provide personalized customer support during their color selections are the foundation for continued success in 2012. We offer a virtually infinite array of colors that satisfy customer needs worldwide. Those colors, in combination with our commitment to product excellence, will well position us for sales growth again next year."

To assist homeowners and professionals with roofing color decisions, DaVinci recently enhanced its popular online DaVinci Color Studio by adding several new free services. An interactive advice component with a national color expert, a downloadable 30-page Color Guide and the ability to create custom roof blends using any of 49 colors are just some of the eye-catching enhancements to the site that allow people to confidently select roofing colors for the home.

The free online site includes the "FRESH Home Exterior Colors: 5 Steps for Finding the Perfect Hues for Your Home" step-by-step guide, a Color Designer tool, an "Ask the Color Expert" section, a Color Studio FAQ and the DaVinci Masterpiece Gallery portfolio of home projects.

DaVinci Roofscapes has manufactured award-winning polymer slate and shake roofing since 1999. The roofing tiles are virtually maintenance free and far more cost effective than the natural product. DaVinci leads the industry in tile thickness, the tile width variety and the greatest selection of subtle earth-toned colors. Company products have a 50-year warranty and are 100 percent recyclable. DaVinci proudly makes its products in America and is a member of the National Association of Home Builders, the Cool Roof Rating Council and the U.S. Green Building Council. For additional information call 1-800-328-4624 or visit our website.

Visit davinciroofscapes.com



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