DaVinci VariBlend Introduced


KANSAS CITY, KAN. - DaVinci Roofscapes®, a leading manufacturer of synthetic roofing tiles, has launched a new inline color process called DaVinci VariBlend(TM). Available in DaVinci's Bellaforté®, Valoré Shake(TM) and Valoré Slate(TM) product lines, DaVinci VariBlend tiles include slight variations of grays, greens and browns crafted into each tile to provide a subtle blend for any roof.

In the Bellaforté product line, VariBlends are available in Verde with varying hues of green, and in Villa, which uses multiple hues of gray to provide the classic slate look. The recently-introduced self-aligning Bellaforté 12-inch slate profile also includes several patented features, such as an integrated rain gutter, leading edge tab and rain dam. Bellaforté roofing tiles use a third less material than traditional synthetic and natural slate shingles, saving resources and reducing the tile weight. A square of Bellaforté roofing tile weighs just 185 pounds, helping reduce both installation time and landfill load due to reduced construction waste.

In the Valoré product line, VariBlend options include Verde and Villa in the 12-inch wide Valoré Slate roofing tiles. The nine-inch wide Valoré Shake roofing tile, which has the appearance of hand-split cedar shake, offers the widest variety of VariBlend options, including: Tuscano, Espresso, Abruzzo and Verona.

"The VariBlend color gradation manufacturing process allows 'shades' of color to be created from time to tile," says Ray Rosewall, president and CEO of DaVinci Roofscapes. "We can achieve this in a way that eliminates the need to blend the different colored tiles after molding, which allows us to bundle the tiles as they come off the manufacturing line. That's a cost savings we are passing on in order to keep the Valoré and Bellaforté price points low and appealing. At the same time, purchasers are gaining a color blended look in these products for the roof. That's a win-win situation for the installers and the homeowners."

DaVinci Roofscapes introduced both Bellaforté and Valoré product lines earlier in 2009 as value priced roofing tile solutions. The new option enhances the specially-crafted roofing tiles and provides greater options for roofing installers and homeowners.

DaVinci Roofscapes has manufactured award-winning synthetic slate and shake roofing since 1999. The polymer roofing tiles are virtually maintenance free and far more cost effective than the natural product. DaVinci leads the industry in tile thickness, the tile width variety and the greatest selection of subtle earth-toned colors. Company products have a 50-year warranty and are 100 percent recyclable. DaVinci proudly makes its products in America and is a member of the National Association of Home Builders, the Cool Roof Rating Council and the U.S. Green Building Council. For additional information call 1-800-328-4624 or visit our website.



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