DaVinci Roofscapes Launches Color Design Program

KANSAS CITY, KAN. - Homeowners who are sometimes paralyzed with the fear of making the "wrong choice" of a color for a replacement roof can now relax. DaVinci Roofscapes®, a leader in the polymer roofing industry, has launched the comprehensive DaVinci Color Design Program. Anchored by national color expert Kate Smith, CMG, the extensive program includes the introduction roofing colors and blends, a new Color Design on-line tool and personalized color consultation assistance.

"Our synthetic slate and shake roofing tiles are warranted for 50 years, so it's a big decision for some homeowners to select a single color or color blend roof that they'll be comfortable with for an extended period of time," says Ray Rosewall, president and CEO of DaVinci Roofscapes. "We provide more color options for polymer roofing than any other company, so we're taking the steps to make it easy for homeowners to get the one-on-one support they need to select roofing colors that best complement their home's style."
Color Expertise

Kate Smith, chief color maven and owner of Sensational Color, will lend her expertise to the DaVinci Color Design Program. A professional member and chair holder of the Color Marketing Group, Smith is a sought-after color expert who has authored numerous color trends reports, developed professional color certification courses and written the book "Color Confidence: Color for Your Home Interior." Her newest book, "Color Confidence: Color for Your Home Exterior" will be published in 2011.

Through her affiliation with DaVinci, Smith will provide guidance and insight to homeowners seeking to create "top down/whole house" complementary color combinations starting with roofing colors and blends.

"No homeowner should feel locked in to a standard roof color," says Smith. "Color selection for a roof can be influenced by the style of the home, the geographic setting or a homeowner's personal style. Now that DaVinci offers 49 different roofing colors and 28 unique roofing color blends as options, this allows homeowners to get actively involved in selecting a roof that beautifully reflects their preferences."

While Smith points out that it's not essential to have a color expert involved in a roofing color choice, some homeowners benefit from the guidance and reassurance that a professional color expert consultation offers. "The exterior of a home begins to tell a story about its owners that continues on the inside," says Smith. "For many homeowners, the challenge comes down to being able to express their style confidently and still have the house feel at home in the neighborhood.

"The good news is that roofing color blends can especially work well for a wide variety of homes and people. Whether created from two or five different color palettes, a blend of colors on the roof provides freedom for homeowners to 'pull out' different colors on other areas of the home, such as siding, shutters and trim work."

Smith explains that choosing a color blend for a roof may seem counterintuitive to the "color shy" person, but it actually provides the homeowner with more flexibility. "Blends of colors — whether earth tones or bolder terracotta colors — can more easily create a harmonious exterior for a home than a single color roof can accomplish," says Smith. "The key is choosing a blend with similar colors, like DaVinci's new Harbor Gray blend. This includes light, medium light, medium and dark tones of Chesapeake to create a warm, inviting feeling. The similar colors create a visual blend rather than seeing all of the contrasting colors."

DaVinci Color Design Program

Homeowners interested in selecting a color or blend for their roof can begin their efforts at the Color Designer at www.davinciroofscapes.com. The site offers the ability to easily see how different colors work together, making it easy to select exterior roofing colors to complement the home.

"One of the best aspects of the Color Designer tool is that you can create your own custom color blend using any of the dozens of roofing colors offered by DaVinci," says Smith. "People can have fun designing their own color schemes or selecting an existing blend."

Additional color support materials and activities will be added to the DaVinci Color Design Program throughout 2011. Several aspects under development include the opportunity for consultations with Smith and an online question-and-answer resource.

DaVinci Roofscapes has manufactured award-winning synthetic slate and shake roofing since 1999. The polymer roofing tiles are virtually maintenance free and far more cost effective than the natural product. DaVinci leads the industry in tile thickness, the tile width variety and the greatest selection of subtle earth-toned colors. Company products have a 50-year warranty and are 100 percent recyclable. DaVinci proudly makes its products in America and is a member of the National Association of Home Builders, the Cool Roof Rating Council and the U.S. Green Building Council, and a sponsor of Homes for Our Troops. For additional information call 1-800-328-4624 or visit our website.

Visit davinciroofscapes.com


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