DaVinci Roofscapes to Launch New Profile and 50th Color at 2015 International Builders'

LENEXA, KAN. – When the doors open at the 2015 International Builders' Show on January 20, 2015 in Las Vegas, show attendees will have their first chance to view a new slate profile being launched by DaVinci Roofscapes® at booth #C2136. Builders and remodelers will also be able to see the company's new 50th color --- Smokey Gray.

New Slate Profile
"We've taken our terrific-looking Single-Width Slate 12-inch tiles and made them even better with a more authentic quarried look," says Ray Rosewall, CEO and president of DaVinci Roofscapes. "A significant amount of time and energy has been invested in design improvements to make this slate tile have a thicker, more realistic profile that accurately replicates genuine slate.

"The edges of these composite slate tiles now have a more quarried look to them. Deeper impressions in the tiles make them appear thicker, even though they're the same weight as previous tiles in this product offering. This is just one example of how we're continually refining our products and making improvements that enhance the overall aesthetical appeal of DaVinci polymer roofing products."

The refinement affects all eight different slate 12-inch tiles found in DaVinci's blended bundles, including all color and blend options for Single-Width Slate.

50th Color Launch
Already the leader in color options in the polymer roofing industry, DaVinci enhances its position by introducing the company's newest color, Smokey Gray, at the 2015 International Builders' Show.

"This deep, rich blackish gray is reminiscent of real slate," says Rosewall. "The color reminds some people of a dark, stormy night or of charcoal. The distinct Smokey Gray color will be available as a standard color option in the DaVinci Multi-Width and Single-Width Slate product lines, along with the Bellaforté Slate® line."

Smokey Gray will be the 50th color offered by DaVinci, and the darkest gray available from the company. Slate Gray, Medium Gray, Light Gray, Light Weathered Gray, Medium Weathered Gray, Medium Light Weathered Gray, Medium Dark Weathered Gray and Dark Weathered Gray are also available from DaVinci.

"Subtle tone differences are so important in roof color offerings," says Rosewall. "While we have an industry-leading reputation for color at DaVinci, we will continue to respond to marketplace requests for new colors. This demand is what brought us to the launch of the dark gray pavement tone of Smokey Gray."

The experienced team members at DaVinci Roofscapes develop and manufacture industry-leading polymer slate and shake roofing systems with an authentic look and superior performance. DaVinci leads the industry in the greatest selection of colors, tile thickness and tile width variety. The company's reliable products have a 50-year limited warranty and are 100 percent recyclable. All DaVinci high-performing roofing products are proudly made in America where the company is a member of the National Association of Home Builders, the National Association of Roofing Contractors, the Cool Roof Rating Council and the U.S. Green Building Council. For information call 1-800-328-4624 or visit www.davinciroofscapes.com.


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