Are You Ready for the Immersive Experience?


Imagine changing the siding, roofing and shutters on a home all with the touch of your finger. Now you can explore different product, color and texture options on three different home exteriors. All online, all through a 3D interactive roof and home customizing program!

DaVinci’s parent company, Westlake Royal Building Products , has introduced the Immersive Experience. This online program gives you the opportunity to try a variety of products on homes with different price points and color schemes.

There’s a Custom Home, Mid-Range Home and a Multi-Home Builder design. You’ll start with an avatar introduction, giving you an overview of each home. There you’ll gain an overview to each home. You can select key hotspots to learn about product details and color options. In addition, once you’ve sampled out different products on the front of the home, you can travel to the rear elevation, engaging with other interactive features along the way.

The immersive tool offers three distinct home styles to explore this interactive roof and home customizing program.Three Unique Home Designs

On the Custom Home exterior, the six schemes feature roofing from DaVinci® Roofscapes, TruExterior® Siding and Trim, Eldorado Stone® and Cultured Stone® sidewall treatments, Zuri® Premium Decking and Kindred® outdoor elements. The textures and colors amplify the designs and elevate the senses.

For the Mid-Range Home exterior, Unified Steel Stone Coated Roofing and NewpointConcrete Roof Tile options are highlighted, plus Celect® Cellular Composite Siding and Trim and Cedar Renditions aluminum siding. Versetta Stone® sidewall treatments, Zuri decking, Kindred outdoor elements and Atlantic Premium Shutters® help transform the home with boundless designer options.

The Multi-Home Builder exterior features Newpoint Concrete Roof Tile, Foundry® and Royal® Estate siding, plus Versetta Stone sidewall treatment. Mid-America® shutters, Royal Trim and Kindred outdoor materials complete the home tour options.

Boundless Color Options

Coordinating the color palettes for the six schemes on each home required the special talents of Kate Smith, chief color maven at Sensational Color. Using the broad color offering available from each brand, Smith found palettes that harmonized across all products to create enticing schemes meeting the demands of today’s homeowners.

“There were boundless color options to select from within the Westlake brands,” said Smith. “According to the national and regional color trends I’ve researched, we came up with colors and styles that consumers currently find most desirable.

“These include contemporary dark primary colors like black, charcoal and gray. Then there’s a crisp, white modern farmhouse palette. We also relied on some classic color combinations plus timeless neutrals that shine on their own or can coordinate with the brick or stonework on the home designs.”

These are just some of the examples you can try out in Westlake's interactive roof and home customizing program.According to Smith, each Westlake brand had a broad color offering, making it easy to find palettes that harmonize across the products. “A favorite of mine is the DaVinci Province Slate in the European blend of colors on the Custom Home,” says Smith. “When matched with the Eldorado Stone Ledge in Whitecap with the white, pale gray and black, it’s an elegant combination that any homeowner would love.”

DaVinci Roofing on Custom Home

Visit the Custom Home and you’ll have the option of two DaVinci roofing products. Select from Province Slate or, for a totally different look, choose Select Shake. Each one has six different color options, so you can create boundless exterior options with this interactive roof and home customizing program.

When checking out the homes in the Immersive Experience, remember to get a full visual look at each roof. Just click the button for the complete aerial view of the roof!