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A new, composite shake or slate roof can change the entire look of your project. Unless your client routinely does major exterior changes (or their next door neighbor already has a DaVinci roof on their home – which hey, happens!), there may be some anxiety over which color to choose and how it will look once installed. Recently I was contacted by a local architect who is shopping for his own new roof and knew to call us when he decided to look into synthetic shake roofing material. When I followed up with him a few weeks later he said the tiles had arrived and were nailed up onto his roof so he could observe the color in the morning and afternoon light, and on sunny and cloudy days. This is sound advice that our Color Expert, Katie Smith, has said time and time again. Lighting matters, and what you see on your computer screen or on a conference room table under fluorescent lighting will not be what you get as the end result. Have your clients put the material outside, next to any other fixed features such as the siding products. Let it soak in for as long as possible so when they make their choice, they can be sure it is the right one.
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