Homeowners Gravitate to Custom Roof Color Blends

KANSAS CITY, KS – In a world filled with “make-your-own” opportunities for everything from ice cream concoctions to custom-creations for morning coffee, people are now embracing the idea of personalizing their roof with custom color blends.

Research at DaVinci Roofscapes®, the color leader in the polymer roofing industry, shows a dramatic increase in the amount of custom blend roofing color combinations ordered in 2011 over 2010. While all product lines saw advancement in color combination requests, the company’s Bellaforté product line saw the most substantial increase as requests for custom color blends rose from four percent in 2010 to 38.7 percent of its sales in 2011.

“One large order for a Bellaforté roofing project in Bali involving a custom blend of Light Clay, Medium Terracotta and Dark Terracotta which significantly increased these numbers, but we’ve seen strong sales growth within the past year in virtually all of our color blend options,” says Ray Rosewall, CEO and president of DaVinci Roofscapes. “Once we added in our eight new colors and eight additional color blend options in early 2011 we saw color selections start to skyrocket.”

Rosewall feels that people are gaining confidence in adding colors to their roofs to reflect their personalities and accent the entire home structure. “Homeowners are breaking away from the traditional monochromatic blacks and grays on a roof by adding in accent colors and varied shades of colors,” says Rosewall. “It’s a matter of people becoming more educated on roofing color options and feeling more empowered to make personal design statements on their home’s exterior.”

DaVinci Roofscapes offers the largest roofing color selection in the industry with a total of 49 standard colors and 28 standard color blends. Custom color blends are virtually limitless, since people can create their own blends using any of the 49 available colors.


In 2011, more than 30 percent DaVinci’s single-widthSlate products sales came from custom blends compared to just seven percent in 2010. The addition of new color blend options in 2011 of Castle Gray, Milano, Evergreen and Sabino accounted for more than 30 percent of the sales for the year of the product line.

“This comes down to DaVinci offering more colors in 2011 and people responding by embracing the color options,” says Rosewall. “We’ve seen escalating numbers in all our product lines this past year as people seek out and purchase more colorful roofing options.”

According to national color expert Kate Smith, DaVinci’s strategy of offering an abundance of roofing colors perfectly matches consumer’s current “color empowerment” mind frame. “My latest color trends report clearly shows that self expression through colors is a popular way for people to project their personalities,” says Smith, chief color maven at Sensational Color.

Smith, who authored the “FRESH Exterior Colors” guide for DaVinci in 2011, is not surprised by the growing number of people who are choosing to create their own custom color combinations for their roofs. “Today’s consumers — especially those who grew up in front of a computer screen — are not satisfied with the mundane in life. They embrace the idea of experimenting with color combinations and rely on the colors on their home’s exterior to express their sense of style.

“This doesn’t mean the combinations of colors they’re choosing are bright or outrageous. It simply means that these consumers want to have the ability to choose from a variety of color options or have a hand in customizing the final look of their home’s exterior.”

To assist homeowners and professionals with roofing color decisions, DaVinci offers its popular online DaVinci Color Studio. The free online site includes the “FRESH Home Exterior Colors: 5 Steps for Finding the Perfect Hues for Your Home” step-by-step downloadable guide, a Color Designer tool, an “Ask the Color Expert” section, a Color Studio FAQ and the DaVinci Masterpiece Gallery portfolio of home projects.


Consumers interested in creating their own dream roof color can participate in DaVinci’s “Color From the Top Down” online sweepstakes currently underway. To participate, Facebook users who “like” DaVinci Roofscapes on Facebook can access the sweepstakes.

Users can create their dream roof color combination and submit a form to enter their name in a drawing for two chances to win an Apple® iPad2®. Running from February 13, 2012 through April 30, 2012, the promotion allows people ages 18 and older to create and submit a dream roof color combination via DaVinci’s Facebook page.*


DaVinci offers the widest select of polymer roofing colors in the industry. Slate colors are available in Medium Terracotta, Dark Terracotta, Light Clay, Dark Clay, Light Gray, Medium Gray, Dark Gray, Light Green, Medium Green, Dark Green, Light Brown, Medium Brown, Medium Tan, Dark Tan, Light Purple, Dark Purple, Green Stone, Dark Stone, Slate Gray, Slate Black, Light Violet, Dark Violet and Dark Amber.

Shake colors are available in Light Chesapeake, Medium Light Chesapeake, Medium Chesapeake, Dark Chesapeake, Light Autumn, Medium Light Autumn, Medium Autumn, Dark Autumn, Light New Cedar, Medium Light New Cedar, Medium New Cedar, Medium Dark New Cedar, Dark New Cedar, Light Mountain, Medium Mountain, Dark Mountain, Light Tahoe, Medium Tahoe, Medium Dark Tahoe, Dark Tahoe, Light Weathered Gray, Medium Light Weathered Gray, Medium Weathered Gray, Medium Dark Weathered Gray and Dark Weathered Gray.

DaVinci Roofscapes has manufactured award-winning polymer slate and shake roofing since 1999. The roofing tiles are virtually maintenance free and far more cost effective than the natural product. DaVinci leads the industry in tile thickness, the tile width variety and the greatest selection of subtle earth-toned colors. Company products have a 50-year warranty and are 100 percent recyclable. DaVinci proudly makes its products in America and is a member of the National Association of Home Builders, the Cool Roof Rating Council and the U.S. Green Building Council. For additional information call 1-800-328-4624 or visit our website.

Visit davinciroofscapes.com

*No purchase necessary to enter or win. Void where prohibited. All federal, state and local laws and regulations apply. One entry per person with two chances to win. Duplicate entries will be discarded. Must be age 18 or older to enter. Other restrictions and rulings apply. For a copy of the Official Rules, send a self-addressed, stamped envelope to Color From The Top Down Sweepstakes, 1413 Osage Avenue, Kansas City, KS 66105.