Tennis Balls of Ice Demolish Roof

After a ferocious hail storm destroyed the 80-year-old clay roofing tiles on his home in 2010, homeowner Dean Imel described the storm as “tennis balls of ice” that pounded his community.

“This was the worst hail storm I’d ever seen,” says Imel, who lives in Nichols Hills, Oklahoma. “The ground was completely dry, yet the force of the hail penetrated almost four inches into the soil. Our roof looked like someone had taken a rototiller to it … the devastation was massive.”


While meeting with his insurance adjuster after the storm, Imel learned that the only roofing product in his area untouched by the massive hail storm was the polymer roofing tiles from DaVinci Roofscapes®. “I wanted a product that would provide us with security from future storms while at the same time mimic our original Ludowci Roof Tile(TM),” says Imel. “I found both with DaVinci’s multi-width Slate tile in a Vineyard blend of grays, tans, violets, green and amber.”

Impact- and fire-resistant, the polymer roofing tiles manufactured by DaVinci are Class 4 impact rated, making it possible for them to handle severe weather conditions. The roofing tiles are resistant to straight line winds tested at 110 mph and also have a Class A rating for fire retardance.

DaVinci Roofscapes uses virgin resins to assure product consistency and longevity in their roofing tiles, which are backed by a 50-year limited lifetime warranty. The proprietary engineered polymer incorporates fire retardant and state-of-the-art UV and color stabilizers specifically formulated to withstand the wide variety of challenging environments that roofing materials are exposed to year after year.

Up On the Roof

To replace his destroyed roof, Imel relied on CMR Construction and Roofing, LLC out of Tulsa. The company, licensed in 20 states, has installed 29 DaVinci roofs nationwide in recent years chiefly because of their appearance backed by their ability to withstand severe weather conditions.

“The DaVinci product has the beauty of natural slate, but with less cost and less weight, so it’s extremely popular in our area,” says Kevin Smith, project leader for the Imel house, with CMR Construction & Roofing, LLC. “Of all the synthetic slate products that have entered the market, DaVinci is the only one that has withstood the test and lived up to expectations. Many of its competitor’s products exit within just a few short years in the market. It’s the only product I recommend if a customer is looking for polymer slate products.”

The Imel’s house had a steep slope to their roof (10/12) so the CMR Construction & Roofing team had to take extra precautions for safety, such as harnesses for the crew and toe-boards. “The toe-boards provided sure footing and helped prevent supplies or equipment from falling off the roof,” says Smith. “The final results of this re-roofing project are stunning. Most importantly, these homeowners have the peace-of-mind of knowing that a hail storm will never again cause damage to their roof.”

For Dean Imel, the entire process went smoothly after the storm subsided. “My wife and I felt that the color blend we selected matched up well with our English Tudor style home,” says Imel. “Then, the crew from CMR made our experience even better.

“I’ve personally been in the construction business for more than 30 years and know the difference between a good job and a mediocre one. Since I was at home during the roofing installation, I got to see them working every day. What impressed me was their attention to detail. CMR is a truly professional team that provided us with a top-rated roof that is unmatched in the marketplace. There simply is not another product out there that provides the durability, hail resistance and appearance that can touch the DaVinci roofing product.”

DaVinci Roofscapes has manufactured award-winning polymer slate and shake roofing since 1999. The roofing tiles are virtually maintenance free and far more cost effective than the natural product. DaVinci leads the industry in tile thickness, the tile width variety and the greatest selection of subtle earth-toned colors. Company products have a 50-year warranty and are 100 percent recyclable. DaVinci proudly makes its products in America and is a member of the National Association of Home Builders, the Cool Roof Rating Council and the U.S. Green Building Council. For additional information call 1-800-328-4624 or visit our website.