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At DaVinci, slate is in our DNA. We love the beauty of the many variations of this timeless material. It was the reason that we wanted to produce a long-term, sustainable and eco friendly roof tile that duplicates the character and depth of natural slate.
Now our friends over at GE are falling in love with slate, too. Their latest color aptly named, "Slate" was inspired by natural slate and is right on time to meet a growing demand for fresh finishes for kitchen appliances. Slate will blend well with the colors I've predicted will be on trend for 2013 and 2014.
However, this is such a great combination of color and finish I think it will be likely to have the same longevity as stainless steel appliances, if not longer. At DaVinci we love the color of slate so much that we'd be happy if it stayed around for as long as a DaVinci Roof. Wow, now that would be a long color trend!
Here are more details about this fabulous color, Slate:
While stainless steel is still considered the premium finish for home appliances—accounting for 35 percent* of the kitchen appliances sold today—GE’s consumer research has found that a significant portion of homeowners are looking for something different. In response to their research, GE is launching a new finish called Slate across its GE brand of appliances.
GE’s industrial designers spent countless hours conducting consumer research and reviewing design trends in the kitchen, home furnishings, home entertainment products, and automotive interiors and exteriors. The result was Slate—a warm, grey metallic with a low-gloss finish that is a natural complement to the wide spectrum of wall colors, countertop materials and floor and cabinetry finishes found in most homes today. Whether you are looking to replace a single appliance or remodeling your entire kitchen, GE’s Slate appliances were designed to make a statement by themselves or blend with other stainless steel, black or white appliances.
“As people transition their kitchen appliances over time, it was important to us to find a finish from a palette that is timeless and harmonious, yet distinctive,” says Lou Lenzi, director for GE Appliances’ Industrial Design Operation whose team of designers created the new finish. “Slate is a universal, neutral finish that will suit consumers who want a premium finish that can complement or even replace stainless steel.”
Inspired by the rich texture and appearance of stone, Slate has a deep, warm and inviting look that exudes refinement and sophistication. GE’s new Slate appliances are finished with bold, brushed metal touch points, such as handles and knobs – offering yet more contrast and interest.
“Individuality is very important to consumers who express themselves through the design of their kitchens,” says Brian McWaters, brand general manager for GE Appliances. “During our conversations with designers and consumers, they expressed their strong desire for an alternative to stainless steel. With the launch of Slate, we’re offering a new finish that has a warm, rich look and feel that tested very well in our research.”
* Taken from the 2011 Association of Home Appliance Manufacturers Color Report
For more information about GE product shown visit www.geappliances.com.
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