From the Architect’s Corner – Beating the Objections Week 4 – What is Your History?
As I come up on my 10th Anniversary here at DaVinci, I no longer feel like I am talking about anything new. For years I have been discussing color blends, impact ratings, installation details and everything else that goes into selling our polymer slate and shake roof tiles. A few years ago somebody (oddly I remember the saying, but can't remember who said it) told me, "What's new to you, is new to them (your customers), but also what's old to you is new to them." This resonated with me, and so for the 4th week where I discuss common objections (click here to read week 1, week 2 or week 3), I wanted to touch on our history within the category of composite roofing.
When we started developing this product in the mid 1990s, we decided to use injection molding techniques using one of the most stable types of materials: An Engineered Polyethylene (polymer) Resin System. At that time lightweight roofing tiles comprised of a variety of materials, but made to look like slate, wasn’t anything new. Products made of fiber cement and other materials had been around for years, and some had met success and others…not so much. According to Tim Gentry, VP of Technical Services and a developer of the DaVinci Slate and Shake products, "That knowledge [of other product's successes and failures] along with new technologies allowed us to create the highly engineered polymer system and the unique injection molding color system we use today."
So when people ask, which they do, how long the product has been on the market and what it is made of, I feel good about discussing our history which dates back more than 15 years, and how the quality of our process and our polymers has allowed us to expand from one product line to seven in under a decade, and we that have roofs up in all 50 States, Canada and some pretty exciting international projects to boot.
Click here to go to our free, online continuing education course which goes even more in-depth on the composition, testing methods and features and benefits of our polymer roof systems.
Click here to read Tim Gentry’s blog on the history of synthetic slate roof shingles.
Happy Friday, Architects!